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Data protection

Data protection declaration

Unless other information is provided below, the provision of your personal data is not required by law or contract, nor is it necessary to conclude a contract. You are not obliged to provide the data. Failure to provide it has no consequences. This only applies if no other information is given in the subsequent processing operations.

"Personal data" means any information relating to an identified or identifiable natural person.

Server-Logfiles

You can visit our websites without giving any information about yourself.
Every time you access our website, usage data is transmitted to us or our web host / IT service provider by your Internet browser and recorded in log data (so-called log files). Server log files) saved. This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider.
The processing takes place on the basis of Art. 6 Abs. 1 bed. f DSGVO from our overriding legitimate interest in ensuring trouble-free operation of our website and improving our offer.

Your data will be inter alia. Transmitted to Canada. The EU Commission has issued an adequacy decision for data transfers to Canada.

Contact

Responsible

Contact us on request. The person responsible for data processing is: Pratik Raj, Lange Reihe 81, 20099 Hamburg Germany ^, 04032898078, p.raj@merchman.de

Customer's initiative contact by email

If you enter into business contact with us by e-mail, we will only collect your personal data (name, e-mail address, message text) to the extent that you have made available. The data processing serves to process and answer your contact request.
If contacting the implementation of pre-contractual measures (e.g. Advice on purchasing interest, preparation of an offer) or relates to a contract already concluded between you and us, this data processing takes place on the basis of Art. 6 Abs. 1 bed. b DSGVO.

If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 Abs. 1 bed. f GDPR from our overriding legitimate interest in processing and answering your request. In this case, you have the right, based on reasons arising from your particular situation, at any time in this way. 6 Abs. 1 bed. f GDPR based processing of personal data concerning you to object.
We only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Collection and processing when using the contact form

When using the contact form, we only collect your personal data (name, e-mail address, message text) to the extent that you have provided. The data processing serves the purpose of establishing contact.
If contacting the implementation of pre-contractual measures (e.g. Advice on purchasing interest, preparation of an offer) or relates to a contract already concluded between you and us, this data processing takes place on the basis of Art. 6 Abs. 1 bed. b DSGVO.

If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 Abs. 1 bed. f GDPR from our overriding legitimate interest in processing and answering your request. In this case, you have the right, based on reasons arising from your particular situation, at any time in this way. 6 Abs. 1 bed. f GDPR based processing of personal data concerning you to object.
We only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Use of Google Maps API address validation

We use the address validation of the provider Google (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland “Google”) on our website.
The purpose of the data processing is to check your entries in our address forms in real time for input and write errors, as well as, if necessary, Missing data. In the case of incorrectly entered data, alternative proposals for correcting the data are displayed. For this purpose, the address data you have entered will be transmitted to the provider, stored there and evaluated.

Among other things, the following information can be transmitted to Google and processed there: postal addresses (country, place, zip code, street, house number), e-mail address, telephone number.
Your data may also be transmitted to the USA. For the USA there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and has thus committed to complying with European data protection principles.

The processing of your personal data takes place on the basis of Art. 6 Abs. 1 bed. F GDPR based on our legitimate interest in a correct data basis to fulfill our contractual obligations. You have the right to object to this processing of personal data concerning you at any time on grounds arising from your special situation.

The data is processed separately by the provider and is not combined with other data. They will be deleted from the provider as soon as the status of the entered data has been determined, but at the latest after 30 days.
You can find more detailed information on Google's terms of use and data protection at:
https://cloud.google.com/maps- Platform/terms Or. Under https://www.google.de/policies/privacy / .

Collection and processing when sending images by upload

We provide an upload function for image files on our website. It is thus possible to send images to us by means of a closed data transmission. By transferring your pictures, we may collect Your personal data (illustration of an identifiable person) only to the extent provided by you. The purpose of data processing is to create personalized products. The transferred image serves as a template for the product and is used for this (e. g. t-shirt printing). The processing takes place on the basis of Art. 6 Abs. 1 bed. b GDPR and is required to fulfill a contract with you. Your data may be passed on. To service providers that we use as part of order processing. A transfer to other third parties does not take place.

We only use the picture sent by you as part of the service provision. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Collection and processing of images by e-mail

You have the opportunity to send us pictures by e-mail in connection with the ordering of a personalized product.
By transferring your pictures, we may collect Your personal data (illustration of an identifiable person) only to the extent provided by you. The purpose of data processing is to create personalized products. The transferred image serves as a template for the product and is used for this (e. g. t-shirt printing). The processing takes place on the basis of Art. 6 Abs. 1 bed. b GDPR and is required to fulfill a contract with you.
Your data will not be passed on.
We only use the picture sent by you as part of the service provision. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

WhatsApp Business

If you contact us via WhatsApp, we use the WhatsApp Business version of WhatsApp Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; “WhatsApp”). If you have your stay outside the European Economic Area, this service is provided by WhatsApp Inc. (1601 Willow Road, Menlo Park, CA 94025, USA).

The data processing is used to process and answer your contact request. For this purpose, we collect and process your mobile phone number stored with WhatsApp, if provided, your name and other data to the extent provided by you. We use a mobile terminal for the service, in whose address book only data from users who have contacted us via WhatsApp are stored. Personal data will not be passed on to WhatsApp without you having already given your consent to WhatsApp.
Your data will be transmitted by WhatsApp to the Meta Platforms Inc. server in the USA. For the USA there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Meta Platforms Inc. has been certified according to the TADPF and has thus committed to complying with European data protection principles. If contacting the implementation of pre-contractual measures (e.g. Advice on purchasing interest, preparation of an offer) or relates to a contract already concluded between you and us, this data processing takes place on the basis of Art. 6 Abs. 1 bed. b DSGVO.
If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 Abs. 1 bed. f DSGVO from our overriding legitimate interest in providing a quick and easy contact and in answering your request.
In this case, you have the right, based on reasons arising from your particular situation, at any time in this way. 6 Abs. 1 bed. f GDPR based processing of personal data concerning you to object.
We only use your personal data to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
You can find more detailed information on terms of use and data protection when using WhatsApp at
https://www.whatsapp.com/legal/#terms-of-service And https://www.whatsapp.com/legal/#privacy-policy .

Customer Account Orders

Customer account

When opening a customer account, we collect your personal data to the extent specified there. The purpose of data processing is to improve your shopping experience and to simplify order processing. The processing takes place on the basis of Art. 6 Abs. 1 bed. a GDPR with your consent. You can revoke your consent at any time by notifying us, without the legal nature of the processing carried out on the basis of your consent up to the revocation being fulfilled. Your customer account will then be deleted.

Collection, processing and transfer of personal data on orders

When ordering, we only collect and process your personal data to the extent necessary to complete and process your order and to process your inquiries. The provision of the data is necessary for the conclusion of the contract. Non-provision means that no contract can be concluded. The processing takes place on the basis of Art. 6 Abs. 1 bed. b GDPR and is required to fulfill a contract with you.
Your data will be passed on, for example, to the shipping companies and dropshipping providers, payment service providers, service providers for order processing and IT service providers you have selected. In all cases, we strictly observe the legal requirements. The amount of data transmission is limited to a minimum.

Your data will be inter alia. Transmitted to Canada. The EU Commission has issued an adequacy decision for data transfers to Canada.

Advertising Reviews

Website logo for Google customer reviews

The website logo for Google Customer Reviews of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) is integrated on our website.
The purpose of the integration is to display the number and result of our ratings received so far via Google and to advertise participation in this program.

Google uses cookies to display the logo on our website and to display personalized advertisements on Google. Among other things, Your IP address will be processed and transmitted to Google.
Your data may be transmitted to the USA. For the USA there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and has thus committed to complying with European data protection principles.

Your data may be transmitted to the USA. 1 S. 1 TTDSG i.V.m. Art. 6 Abs. 1 bed. and DSGVO. The processing of your personal data takes place with your consent on the basis of Art. 6 Abs. 1 bed. and DSGVO. You can revoke your consent at any time without invoking the legal capacity of the processing carried out on the basis of your consent until the revocation.

You can find more detailed information on terms of use and data protection when using Google customer reviews
Under
https://www.google.com/shopping/customerreviews/static/tos/de/1_01_tos.html As well as under https://policies.google.com/privacy?hl=de

Use of the email address for sending newsletters

We use your e-mail address without the need for the contract processing exclusively for our own advertising purposes for the sending of the newsletter,

If you have consented to this. The processing takes place on the basis of Art. 6 Abs. 1 bed. a GDPR with your consent. You can revoke your consent at any time without invoking the legal capacity of the processing carried out on the basis of your consent until the revocation. You can unsubscribe from the newsletter at any time using the relevant link in the newsletter or by sending us a message. Your e-mail address will then be removed from the mailing list.

Use of the e-mail address for sending direct mail

We use your e-mail address, which we have received in the context of the sale of a product or service, for the electronic transmission of advertising for our own goods or services that are similar to those that you have already purchased from us, insofar as you have not objected to this use. The provision of the e-mail address is required for the conclusion of the contract. Non-provision means that no contract can be concluded. The processing takes place on the basis of Art. 6 Abs. 1 bed. f GDPR from our overriding legitimate interest in direct advertising. You can object to this use of your e-mail address at any time by notifying us. The contact details for the application of the objection can be found in the imprint. You can also use the intended link in the advertising email. There are no other costs than the transmission costs according to the basic tariffs.

Shipping service provider merchandise management

Transfer of the e-mail address to shipping companies for information about the shipping status

We will pass on your e-mail address to the transport company as part of the contract processing, provided that you have consented to this in the ordering process. The purpose of the transfer is to inform you about the shipping status by e-mail. The processing takes place on the basis of Art. 6 Abs. 1 bed. a GDPR with your consent. You can revoke your consent at any time by notifying us or the transport company without the legal status of the processing carried out on the basis of your consent until the revocation.

Use of an external merchandise management system

We use a merchandise management system for contract processing as part of order processing. For this purpose, your personal data collected as part of the order will be sent to
Odoo
Revised.

Payment Service Providers

Use of PayPal Express

On our website we use the PayPal Express payment service of PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal"). The purpose of the data processing is to be able to offer you payment via the PayPal Express payment service. In order to integrate this payment service, it is necessary that PayPal data (e. g. IP address, device type, operating system, browser type, location of your device) collects, stores and analyzes. Cookies can also be used for this purpose. The cookies made it possible to recognize your browser.

The processing of your personal data takes place on the basis of Art. 6 Abs. 1 bed. f DSGVO from our overriding legitimate interest in a customer-oriented offer of different payment methods. You have the right to object to this processing of personal data concerning you at any time on grounds arising from your special situation.
With the selection and use of PayPal Express, the data required for payment processing are transmitted to PayPal in order to be able to fulfil the contract with you using the chosen payment method. This processing is based on Art. 6 Abs. 1 bed. b DSGVO. Further information on data processing when using the PayPal Express payment service can be found in the associated data protection declaration at www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS .

Use of PayPal Check-Out

We use the PayPal Check-Out payment service of PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal"). The purpose of the data processing is to be able to offer you payment via the payment service. With the selection and use of payment via PayPal, credit card via PayPal, direct debit via PayPal or "late payment" via PayPal, the data required for payment processing are transmitted to PayPal in order to be able to fulfill the contract with you with the chosen payment method. This processing is based on Art. 6 Abs. 1 bed. b DSGVO.

Credit card via PayPal, direct debit via PayPal & "Pay later" via PayPal
For individual payment methods such as credit card via PayPal, direct debit via PayPal or “pay” via PayPal, PayPal has the right to To obtain information on the basis of mathematical and statistical procedures using credit bureaus. For this purpose, PayPal transmitted the personal data required for a bonus statement to a credit agency and used the information received on the statistical probability of a payment default for a balanced decision on the establishment, execution or termination of the contract. The bonus information can contain probability values (score values) that are calculated on the basis of scientifically recognized mathematical-statistical methods and, among other things, address data are included in their calculation. Your protective concerns are taken into account in accordance with the legal provisions. The data processing serves the purpose of awarding bonuses for initiating a contract. The processing takes place on the basis of Art. 6 Abs. 1 bed. F GDPR out of our legitimate interest in protection against payment default if PayPal makes advance payments.
You have the right at any time against this in Art. 6 Abs. 1 bed. f DSGVO-based processing of personal data concerning you by notifying PayPal to object. The provision of the data is necessary for the conclusion of the contract with the payment method you have requested. Failure to provide them means that the contract cannot be concluded with the payment method you have chosen.

Drittanbieter
When paying via the payment method of a third-party provider, the data required for payment processing is transmitted to PayPal. This processing is based on Art. 6 Abs. 1 bed. b DSGVO. In order to carry out this type of payment, the data may be used. then passed on to the respective provider by PayPal. This processing is based on Art. 6 Abs. 1 bed. b DSGVO. For example, local third-party providers can be:

Immediately (SOFORT GmbH, Theresienhoe 12, 80339 Munich, Germany) giropay (Paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main)

Purchase on account via PayPal

When paying via the invoice purchase payment method, the data required for payment processing is initially transmitted to PayPal. In order to carry out this payment method, the data will then be transmitted by PayPal to Ratepay GmbH (Franklinstraße 28-29, 10587 Berlin; "Ratepay") in order to be able to fill the contract with you with the chosen payment type. This processing is based on Art. 6 Abs. 1 bed. b DSGVO. Ratepay may lead A bonus information on the basis of mathematical and statistical methods (probability or. Score - values) using credit bureaus through the process already described above. The data processing serves the purpose of awarding bonuses for initiating a contract. The processing takes place on the basis of Art. 6 Abs. 1 bed. F GDPR out of our legitimate interest in protection against payment default if Ratepay makes advance payments. For more information on data protection and which credit agencies Ratpay use, see https://www.ratepay.com/legal- Payment-data privacy/ And https://www.ratepay.com/legal- Payment-credit agencies/ .

Further information on data processing when using PayPal can be found in the associated data protection declaration at https://www.paypal.com/de/webapps/mpp/ua/privacy-full .

Use of the payment service provider Stripe

On our website, we use the Stripe payment service provided by Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland). The purpose of the data processing is to be able to offer you payment via the payment service. With the selection and use of Stripe, the data required for payment processing are transmitted to Stripe in order to be able to fulfil the contract with you using the chosen payment method. This processing is based on Art. 6 Abs. 1 bed. b DSGVO.

Stripe has the right to To obtain information on the basis of mathematical and statistical procedures using credit bureaus. For this purpose, Stripe transmitted the personal data required for a bonus recognition to a credit agency and used the information received on the statistical probability of a payment default for a balanced decision on the establishment, execution or termination of the contract. The bonus information can contain probability values (score values) that are calculated on the basis of scientifically recognized mathematical-statistical methods and, among other things, address data are included in their calculation. Your protective concerns are taken into account in accordance with the legal provisions. The data processing serves the purpose of awarding bonuses for initiating a contract. The processing takes place on the basis of Art. 6 Abs. 1 bed. F GDPR out of our legitimate interest in protection against default if Stripe makes advance payments.
You have the right at any time against this in Art. 6 Abs. 1 bed. F GDPR to object to the processing of personal data relating to you by notifying Stripe. The provision of the data is necessary for the conclusion of the contract with the payment method you have requested. Failure to provide them means that the contract cannot be concluded with the payment method you have chosen.
All Stripe transactions are subject to the Stripe Privacy Statement. You can find these at
https://stripe.com/de/privacy

Cookies

Our website uses cookies. Cookies are small text files that are stored in the Internet browser or stored by the internet browser on a user's computer system. If a user calls up a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic character string that enables the browser to be clearly identified when the website is called up again.

Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide individually whether to accept them and prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then be able to use non-relevant functions of this website in full.

You can find out how to manage cookies on the most important browsers under the links below (e. g. Can also deactivate):
Chrome:
https://support.google.com/accounts/answer/61416?hl=de
Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9- 2a946a29ae09

Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Technical Internal Cookies

Insofar as no other information is given below in the data protection declaration, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, more effective and more secure. Furthermore, cookies enable our systems to recognize your browser even after you have changed pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these it is necessary that the browser is recognized even after a page change.

Use of social plug-ins using "Shariff" 2 TTDSG. Your personal data is processed on the basis of Art. 6 Abs. 1 bed. f DSGVO from our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offer.
You have the right to object to this processing of personal data concerning you at any time on grounds arising from your special situation.

Advertising tracking analysis

Use of hotjar

We use the Hotjar Ldt analysis tool on our website. (Level 2, St Julian’s Business Centre, 3, Elia Zammit Street, St Julians STJ1000, Malta; “Hotjar”).
The data processing serves the purpose of the needs-based design, optimization and analysis of our website.
The tool is used to randomly record the movements of site visitors on the website. This creates a log of the mouse movements, the scrolling behavior, the length of stay and the clicks on the website (so-called. Heatmap).

For this purpose, Hotjar u.a. Cookies. Among other things The following information is collected: IP address (in anonymised form), information about the device you are using (screen size, devices, unique device recognition), information about the browser you are using, location data (excluding the country), preferred language for displaying the website, operating system used. Detailed information on the cookies used, their function and the storage period can be found here: https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies .

User profiles are created from this data under a pseudonym. The data are not used to personally identify the visitor to the website and are not combined with personal data of the carrier of the pseudonym. Hotjar is contractually prohibited from selling the collected data to other third parties.
Your data may be transmitted to the USA. For the USA there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Hotjar is not certified according to the TADPF. The data is transmitted, inter alia. On the basis of adequate protective measures. Hotjar will provide you with further information on the measures taken on request.

Your data may be transmitted to the USA. 1 S. 1 TTDSG i.V.m. Art. 6 Abs. 1 bed. and DSGVO. The processing of your personal data takes place with your consent on the basis of Art. 6 Abs. 1 bed. and DSGVO. You can revoke your consent at any time without invoking the legal capacity of the processing carried out on the basis of your consent until the revocation.

More information on data protection when using Hotjar can be found here: https://www.hotjar.com/legal/policies/privacy#enduserenglish .

Using Shopify Statistics

On our website, we use the statistics and analysis functions of Shopify International Limited (2nd Floor Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; "Shopify") as part of an order processing. Shopify is a company affiliated with Shopify Inc. (151 O'Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada)
The data processing serves the purpose of analyzing this website and its visitors. For this purpose, data is stored for marketing and optimization purposes and made available in reports, analyzes and statistics. Among other things Collected and processed the following information: Information about the web browser, the IP address, the time zone and some of the cookies installed on your device. When you navigate the website, information about accessed websites or products, the Referrer URL (website on which you accessed our website) and information on how you interact with the website are also collected. This uses technologies such as cookies as well as web beacons, tags and pixels (electronic files for collecting information about how you navigate the website).

Your data may be transmitted to the USA. 1 S. 1 TTDSG i.V.m. Art. 6 Abs. 1 bed. and DSGVO. The processing of your personal data takes place with your consent on the basis of Art. 6 Abs. 1 bed. and DSGVO. You can revoke your consent at any time without invoking the legal capacity of the processing carried out on the basis of your consent until the revocation.

You can find more detailed information on data protection on Shopify at https://www.shopify.com/de/legal/datenschutz , Information on the contract processing contract at https://www.shopify.com/de/legal/dpa As well as information on the cookies used
Under
https://www.shopify.com/de/legal/cookies .

Using the Meta Pixel

We use Meta Platforms Ireland Limited's Meta Pixel on our website (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; "Meta").
Meta and we are jointly responsible for the collection of your data and transmission of this data to Meta. The basis for this is an agreement between us and Meta on the joint processing of personal data, in which the respective responsibilities are defined. The agreement is under
https://de- de.facebook.com/legal/terms/businesstools Callable. According to this, we are particularly responsible for the fulfillment of the information obligations according to Art. 13, 14 GDPR, for compliance with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service as well as compliance with the obligations under Art. 33, 34 GDPR, insofar as a breach of the protection of personal data concerns our obligations under the agreement on joint processing. Meta is responsible, the rights of those affected according to the kind. 15 - 20 GDPR to be possible, the security requirements of Art. 32 GDPR with regard to the security of the service and the obligations under Art. 33, 34 GDPR, insofar as a violation of the protection of personal data concerns the obligations of Metagemäß of the agreement on joint processing.

The application serves the purpose of targeting visitors to the website with interest-related advertising in the social networks Facebook and Instagram. To this end, Meta's remarketing tag was implemented on the website. During this day, a direct connection to the meta-servers is established when you visit the website. As a result, it is transmitted to the meta-server which of our pages you have visited. Meta assigns this information to your personal Facebook and/or Instagram user account. When you visit the social networks Facebook or Instagram, you will see personalized, interest-related ads.

The application also serves the purpose of creating conversion statistics. Here we find out the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag and which actions are taken after the forwarding to this website. However, we do not receive any information that can be used to personally identify users.

Your data may be transmitted to the USA. For the USA there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Meta has certified itself according to the TADPF and has thus committed to complying with European data protection principles.
The processing of your personal data takes place with your consent on the basis of Art. 6 Abs. 1 bed. and DSGVO. You can revoke your consent at any time without invoking the legal capacity of the processing carried out on the basis of your consent until the revocation.

You can deactivate the “Custom Audiences” remarketing function here. Further information on the collection and use of the data by Meta, on your rights and possibilities for the protection of your private sphere can be found in the data protection information of Meta at https://www.facebook.com/about/privacy / .

Use of Google Ads Conversion Tracking

We use the online advertising program "Google Ads" on our website and in this context conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).
If you click on an ad placed by Google, a conversion tracking cookie will be placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Every Google Ads customer has a different cookie. There is therefore no possibility that cookies can be tracked via the websites of Ads customers.
The information obtained using the conversion cookie is used to generate conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.
Your data may be transmitted to the servers of Google LLC in the USA. For the USA there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and thus

Obliged to comply with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 S. 1 TTDSG i.V.m. Art. 6 Abs. 1 bed. and DSGVO. The processing of your personal data takes place with your consent on the basis of Art. 6 Abs. 1 bed. and DSGVO. You can revoke your consent at any time without invoking the legal capacity of the processing carried out on the basis of your consent until the revocation.
Further information and the data protection declaration from Google can be found at:
https://www.google.de/policies/privacy /

Use of Google AdSense

We use the Google Ireland Limited AdSense feature on our website (Gordon House, Barrow Street, Dublin 4, Ireland; "Google"). The purpose of the data processing is to rent advertising space on the website and to target visitors to the website with interest-related advertising. This function is used to show visitors to the provider's website personalized, interest-based advertising from the Google Display Network. Google uses cookies that allow you to analyze your use of the website. The information about your use of this website generated by the cookie is usually transmitted to a Google server in the USA and stored there. For the USA there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and has thus committed to complying with European data protection principles. Google may transfer this information to third parties if this is required by law or if third parties process this data on behalf of Google. Under no circumstances will Google associate your IP address with other Google data.

Your data may be transmitted to the USA. 1 S. 1 TTDSG i.V.m. Art. 6 Abs. 1 bed. and DSGVO. The processing of your personal data takes place with your consent on the basis of Art. 6 Abs. 1 bed. and DSGVO. You can revoke your consent at any time without invoking the legal capacity of the processing carried out on the basis of your consent until the revocation.

Further information and the data protection declaration from Google can be found at: https://www.google.com/policies/technologies/ads / And https://www.google.de/policies/privacy /

Use of the remarketing or "similar target groups" function of Google Inc.

We use the remarketing or "similar target groups" function of Google Ireland Limited on our website (Gordon House, Barrow Street, Dublin 4, Ireland; "Google").
The application serves the purpose of analyzing visitor behavior and visitor interests. Google uses cookies to carry out the analysis of the website use, which forms the basis for the creation of interest-related advertisements. Visits to the website and anonymized data on the use of the website are recorded via cookies. There is no storage of personal data of visitors to the website. If you then visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously accessed product and information areas.

Your data may be transmitted to Google LLC servers in the USA. For the USA there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and has thus committed to complying with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 S. 1 TTDSG i.V.m. Art. 6 Abs. 1 bed. and DSGVO. The processing of your personal data takes place with your consent on the basis of Art. 6 Abs. 1 bed. and DSGVO. You can revoke your consent at any time without invoking the legal capacity of the processing carried out on the basis of your consent until the revocation.

Further information on Google Remarketing and the associated data protection declaration can be found at:

https://www.google.com/privacy/ads/

Using the Pinterest tag

We use Pinterest Day of Pinterest Europe Limited on our website (Palmerston House, 2nd, Fenian Street, Floor, Dublin 2, Ireland "Pinterest").
The purpose of the application is to target visitors to the website with interest-based advertising on the Pinterest social network. For this purpose, the Pinterest conversion tag was implemented on the website. During this day, a direct connection to the Pinterest servers is established when you visit the website. This transmits to the Pinterest server which of our pages you have visited. Pinterest assigns this information to your personal Pinterest user account if you are logged into the social network. If you visit Pinterest, you will then be shown personalized, interest-based Pinterest ads. If you access our website via a pin on the Pinterest social network, a conversion tracking cookie will be placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Pinterest and we can recognize that you have clicked on the pin and have been redirected to this page. The information obtained with the help of the conversion cookie serves the purpose of creating conversion statistics and thus optimizing our website. Here you can. The following information is processed: Total number of users who clicked on one of our pins and were forwarded to our website, subpages visited on our website (e. g. Category or product pages), searches on our website, your cart content, completed transactions.

Your data may be transmitted to the USA. For the USA there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Pinterest is not certified according to the TADPF. The data is transmitted, inter alia. On the basis of standard contractual clauses as suitable guarantees for the protection of personal data, available
Under:
https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses- Scc_de .

Your data may be transmitted to the USA. 1 S. 1 TTDSG i.V.m. Art. 6 Abs. 1 bed. and DSGVO. The processing of your personal data takes place with your consent on the basis of Art. 6 Abs. 1 bed. and DSGVO. You can revoke your consent at any time without invoking the legal capacity of the processing carried out on the basis of your consent until the revocation.

Further information on the collection and use of the data by Pinterest, about your rights and possibilities for the protection of your private sphere can be found in the data protection information of Pinterest at https://policy.pinterest.com/de/privacy-policy .

Use of TikTok Pixel

We use the TikTok Pixel of TikTok Technology Limited (10 Earlsfort Terrace, Dublin, D02 T380, Ireland; “TikTok Ireland”) and TikTok Information Technologies UK Limited (6th Floor, One London Wall, London, EC2Y 5EB, United Kingdom; “TikTok UK”) on our website. Both companies are jointly responsible for data processing (hereinafter “TikTok”).
The purpose of data processing is to identify and analyze our customers’ website access and to better address customers by placing targeted advertisements and to evaluate the effectiveness of advertisements on TikTok. To do this, TikTok uses technologies such as cookies and pixels that allow your browser to be recognized. Among other things The following information is collected and transmitted to TikTok: the date and time of the visit, information about the browser and device type you are using, screen resolution, IP address. TikTok can assign this information to your personal TikTok user account. User profiles can be created from the data collected in this way using pseudonyms. A personal

However, this does not allow users to be identified.
Your data may be sent to third countries, such as The USA is investigating. For the USA there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). TikTok is not certified according to the TADPF. Data transmission to the USA and third countries without an adequacy decision is carried out, among other things. On the basis of standard contractual clauses as suitable guarantees for the protection of personal data, available
Under:
https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses- Scc_de .
The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 S. 1 TTDSG i.V.m. Art. 6 Abs. 1 bed. and DSGVO. The processing of your personal data takes place with your consent on the basis of Art. 6 Abs. 1 bed. and DSGVO. You can revoke your consent at any time without invoking the legal capacity of the processing carried out on the basis of your consent until the revocation.
Further information on data protection can be found at
https://www.tiktok.com/legal/new-privacy-policy?lang=de-
DE
And https://ads.tiktok.com/i18n/official/policy/controller-to-controller .

Plug-ins and other

Using the Google Tag Manager

We use Google Tag Manager of Google Ireland Limited on our website (Gordon House, Barrow Street, Dublin 4, Ireland; "Google").
This application manages JavaScript tags and HTML tags used to implement tracking and analysis tools in particular. The data processing serves the purpose of the needs-based design and optimization of our website.

The Google Tag Manager itself does not store cookies nor is personal data processed as a result. However, it enables further tags to be deleted that can collect and process personal data.
You can find more detailed information on terms of use and data protection
Here .

Using Social Plug-ins

We use social network plug-ins on our website. The integration of social plug-ins and the resulting data processing serves the purpose of optimizing the advertising for our products.
When integrating social plug-ins, a link is established between your computer and the servers of the providers of the social network and the plug-in is displayed on the page by notification to your browser, provided that you have consented to this. Both your IP address and the information on which of our pages you have visited are transmitted to the provider server. This applies regardless of whether you are registered or registered with the social network. are logged in. Even if you are not registered or Users who are not logged in are transmitted. If you are connected to one or more of your social network accounts at the same time, the collected information can also be assigned to your corresponding profiles. When using the plug-in functions (e. g. by operating the button), this information is also assigned to your user account. This assignment can prevent you from logging out of your social media accounts before visiting our website and before activating the control panels.

Your data may be transmitted to the USA. 1 S. 1 TTDSG i.V.m. Art. 6 Abs. 1 bed. and DSGVO. The processing of your personal data takes place with your consent on the basis of Art. 6 Abs. 1 bed. and DSGVO. You can revoke your consent at any time without invoking the legal capacity of the processing carried out on the basis of your consent until the revocation.

Social networks named below are integrated on our website by means of a social plug-in. Further information on the scope and purpose of the collection and use of the data as well as on your rights and opportunities for the protection of your private sphere can be found in the linked data protection notices of the providers.

Facebook der Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland)
Meta Platforms Ireland and we are jointly responsible for the collection of your data and transmission of this data to Facebook when the service is integrated. This is based on an agreement between us and Meta Platforms Ireland on the joint processing of personal data, in which the respective responsibilities are defined. The agreement is under
https://www.facebook.com/legal/controller_addendum Callable. According to this, we are particularly responsible for the fulfillment of the information obligations according to Art. 13, 14 GDPR, for compliance with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service as well as compliance with the obligations under Art. 33, 34 GDPR, insofar as a breach of the protection of personal data concerns our obligations under the agreement on joint processing. Meta Platforms Ireland is responsible for ensuring that the rights of the person concerned are determined in accordance with Art. 15 - 20 GDPR to be possible, the security requirements of Art. 32 GDPR with regard to the security of the service and the obligations under Art. 33, 34 GDPR, insofar as a violation of the protection of personal data concerns the obligations of MetaPlatforms Ireland pursuant to the agreement on joint processing.
Your data may be transmitted to the USA. For the USA there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Meta has certified itself according to the TADPF and has thus committed to complying with European data protection principles.
Further information on the collection and use of the data by Facebook, about your rights and possibilities for the protection of your private sphere can be found in the data protection information of Facebook at
https://www.facebook.com/about/privacy / .

Instagram der Meta Platforms Ireland Limited (4 Grand Canal Square, Dublin 2, Ireland):

https://help.instagram.com/155833707900388

Your data may be transmitted to the USA. For the USA there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Meta has certified itself according to the TADPF and has thus committed to complying with European data protection principles.

Use of YouTube

We use the Google Ireland Limited YouTube video embedding function on our website (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”).YouTube is an affiliated company with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
The function displays videos stored on YouTube in an iFrame on the website. The option "Extended data protection mode" is activated. As a result, YouTube does not store any information about visitors to the website. Only when you watch a video is information about it sent to YouTube and stored there. Your data may be transmitted to the USA. For the USA there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). YouTube has certified itself according to the TADPF and has thus committed to complying with European data protection principles.

Your data may be transmitted to the USA. 1 S. 1 TTDSG i.V.m.

Art. 6 Abs. 1 bed. and DSGVO. The processing of your personal data takes place with your consent on the basis of Art. 6 Abs. 1 bed. and DSGVO. You can revoke your consent at any time without invoking the legal capacity of the processing carried out on the basis of your consent until the revocation.
Further information on the collection and use of the data by YouTube and Google, on your rights and opportunities to protect your private sphere can be found in YouTube's data protection notice at
https://www.youtube.com/t/privacy .

Affected rights and duration of storage

Duration of storage

After the contract has been processed in full, the data will be stored initially for the duration of the guarantee period, then subject to legal retention periods, in particular tax and commercial law, and then deleted after the deadline, provided that you have not consented to further processing and use.

Rights of the person concerned

If the legal requirements are met, you have the following rights according to Art. 15 to 20 GDPR: Right to information, correction, perforation, restriction of processing, data transmission.
In addition, according to Art. 21 Abs. 1 GDPR, you have the right to object to the processing based on Art. 6 Abs. 1 f GDPR and against processing for the purpose of direct advertising.

Right to lodge a complaint with the supervisory authority

You are of a certain kind. 77 GDPR has the right to complain to the supervisory authority if you believe that the processing of your personal data is not justified.

You can lodge a complaint with the supervisory authority responsible for us, which you can reach under the following contact details:

Hamburg Commissioner for Data Protection and Freedom of Information Ludwig-Erhard-Str 22, 7. AND
20459 Hamburg
Tel.: +49 40 428544040

Fax: +49 40 428544000
E-Mail: mailbox@datenschutz.hamburg.de

Right to object

If the personal data processing described here is based on our legitimate interest according to Art. 6 Abs. 1 bed. f GDPR, you have the right to object to this processing at any time for reasons that arise from your particular situation with effect for the future.
After an objection has been raised, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

If the personal data processing takes place for the purposes of direct advertising, you can object to this processing at any time by notifying us. After the objection has been raised, we will stop processing the data concerned for the purpose of direct advertising.

Last update: 13.07.2023