The men's grooming industry is booming and there are countless products on the market. But how can a brand stand out from the crowd and inspire customers?
For The Standard Care by John Barber & Sons, the answer is exclusivity. Our products are only available in selected barbershops that meet our high standards. We believe this allows us to offer our customers a special experience that they won't find anywhere else.
But why did we choose this sales strategy?
First of all, we want to make sure that our products are presented in an environment that does justice to our brand. We work closely with our barbershop partners to ensure our products are presented in an attractive and appropriate setting. Additionally, our distribution model allows us to focus on our target audience - men who care about their appearance and are willing to pay for quality grooming products. We want to offer our customers a product without competition. By selling exclusively to barbershops, we avoid price wars with other online retailers and retailers. Through our exclusive distribution model, we can also ensure that our products are not just sitting on a shelf in a crowd of other products. In many barbershops, our products are the only offer of high-quality care for men. This means that our customers are usually willing to pay higher prices to get the best possible care for their appearance.
Another benefit of our sales model is the ability to offer our customers a unique deposit system. By returning empty glass containers, our customers and partner barbershops can receive free products. This creates a win-win situation for everyone involved - our customers get free product, barbershops can retain customers and we can reduce our environmental footprint.
Conclusion: Exclusivity is the key to the success of The Standard Care by John Barber & Sons.